stc pay — the region’s leading digital wallet — is enabling customers across Saudi Arabia and the wider Middle East to send their eidiyas (cash gifts to children during Eid) electronically. As part of its mission to create an inclusive digital economy and pioneer online banking services, the integrated payment application has developed the contactless eidiya feature, providing consumers a secure and easy-to-use platform to send gifts to friends, family and loved ones.
This Eid, stc pay has launched a new campaign, “Catching Eidiya Game,” which aims to provide users the opportunity to collect as many “feasts” as possible in an interactive way and win cash rewards.
The “Catching Eidiya Game” allows the user to invite up to 10 people and gives them a minute to participate and catch as many “feasts” as possible by collecting flying money on their phone screens. The total amount collected is then converted into cash and saved in their digital wallets.
Ahmed Al-Enazi, CEO of stc pay, said: “At stc pay, we pride ourselves on being innovative and curating services and products that redefine the traditional banking experience. Our goal is to transform lives with leading-edge solutions. We are fully committed to helping people lead the lives of ease and comfort that they deserve, and our contactless eidiya service does exactly that, underlining the importance of thinking creatively to match our consumers’ preferences.”
He added: “As a people-friendly and customer-centric brand, we also take it upon ourselves to reward the people and communities we serve, for their continued loyalty and ongoing support. The ‘Catching Eidiya Game’ enables us to do exactly that, spreading even more joy in the process.”
stc pay’s eidiya feature was developed in the wake of the COVID-19 pandemic, enabling customers to send cash gifts electronically, thereby safeguarding their health and safety. In addition to added peace of mind, the new function also places emphasis on convenience, allowing consumers to make eidiya transfers seamlessly, from anywhere in the world and with just a few clicks of a button.
